Watching VH1

I know what Bret Michaels is saying about right now. It’s probably something along the lines of “Awesome” or “Wassa Goin’ On”. No, he’s not talking about his Rock of Love Jes, he’s talking about his show Rock of Love on VH1. The Rock of Love finale, which aired this past Sunday night, annihilated the competition on cable earning the #1 spot for the night and the highest non-sports show ratings on all of cable for the entire week. There were no statistics as to whether or not the viewers were really tuning in to see who would become Bret’s girlfriend, or if they were more interested in learning whether or not Bret Michaels’ hair is real.

5.4 million viewers tuned in to see Bret choose Jes over Heather on the finale. Of those 5.4 million, 4.1 million just happen to be in the 18-49 age demographic–the preferred target audience for advertisers. The finale was the third highest rated non-sports show on cable for that coveted age demographic all year. It’s no wonder VH1 is already casting Rock of Love 2.

In fact, VH1 has been steadily climbing the ratings ladder with its original “CelebReality” programming. This marks the third quarter in a row for viewer increase. The network improved its overall ratings by 25% from last quarter and 25% from this time last year. VH1 is now #3 of all cable networks for Sunday night program ratings. Hopefully this trend will continue with a new season of I Love New York and new series’ The Salt N Pepa Show and America’s Most Smartest Model premiering next week.

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The ratings for summer cable series are in and Rock of Love with Bret Michaels made the top 10 for new shows. Coming in at #10, it was only one of three unscripted shows to make the list (History Channel’s Ice Road Truckers came in 4th and LA Ink on TLC was 9th). Averaging 2.06 million viewers per episode, Bret and his beauties had a strong showing for VH1. No wonder there is going to be a season 2! No other VH1 shows made the list.

VH1 reality shows are no strangers to high ratings. Both I Love New York and Charm School delivered some big numbers for the network earlier this year. With the new season of I Love New York coming up in a couple of weeks, those great ratings are sure to continue.

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This past weekend we saw Saaphyri take home the $50,000 grand prize on the finale of Charm School on VH1. Well, apparently, we aren’t the only ones who tuned in to see which of the Flavor of Love girls would come away richer. The ratings are in from this weekend’s shows, and the Charm School finale drew 4.1 million viewers on Sunday night. That number is down from the show’s premiere (5.1 million), but it was enough to make the show VH1’s third most viewed series ever. The Concert for Diana also drew decent ratings for the cable network, seeing an average of 1.4 million viewers throughout the day long live broadcast.

With numbers like that, it is inevitable that Charm School will be back for another season. Where are they going to get such compelling characters to take part, though? Will VH1 have a male version for the I Love New York guys? Maybe they’ll wait until after Rock of Love raps and take some of the Bret Michael groupies for a lesson or two.

What do you think? What group should be the next one to learn from Mo’Nique and improve their etiquette? Leave some comments!

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The ratings are in from this weekend’s big CelebReality premiere night on VH1. “Charm School”, the latest “Flavor of Love” spinoff, broke all VH1 records for a debut bringing in 5.1 million viewers. It was able to grow its audience from its lead-in the “I Love New York Reunion Show” which held steady at 5 million viewers. The other new offering of the night, “The Springer Hustle”, was also a nice surprise pulling in 2.3 million viewers at the 11:30 PM time slot. All three shows also were strong in the coveted 18-49 year old viewer demographic that advertisers love.

This week, “Celebrity Fit Club” will premiere on Sunday night at 8/7c before “Charm School”. The teams will be divided men vs. women this season and the overweight stars will compete for even bigger prizes. VH1 is hoping for big numbers again as the CelebReality genre finds its niche in primetime television.

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Thanks in part to 4.8 million viewers tuning in to see New York get engaged to Tango on the I Love New York finale, VH1 had about a 20% increase of viewers in the highly coveted 18-49 year old group for the first quarter of the year. The network also logged over 1 million hits to their online streaming video, the VSpot, on Monday and Tuesday of this week looking for information on New York and her new man.

Ratings are expected to be even higher the second quarter with favorites such as Celebrity Fit Club return and new shows like Charm School premiere.

I’ll keep you updated on the latest numbers as the new season gets underway. Also, don’t forget to tune into the I Love New York reunion show on April 15th to find out what happened after New York and Tango got engaged.

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